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So, your child could come across swearing, scantily clad adults, and suggestive dancing. People of all ages use TikTok, and a lot of the videos involve lip-synching or dancing to pop hits. Some of the stuff she’s produced is pretty impressive - it’s a real creative outlet for her.”Ī BETTER WAY Fortnite: What parents need to know Watch out for inappropriate content Her favorite thing to do is create videos with her American Girl dolls. Sareh Baca of Atlanta says TikTok has become a big part of her 11-year-old daughter’s life. She can create funny, humorous scenarios and express herself with song,” she says.Īnd TikTok’s editing features make it easy for kids to create professional-looking videos. “She loves to edit videos and lip sync, and this app allows her to do what she enjoys. Vivian Manning-Schaffel of New York City has a 12-year-old daughter she says is “obsessed” with TikTok. Some videos are lighthearted and cute, and can be a source of creativity for kids,” says Christine Elgersma, senior editor of parent education at Common Sense Media. Kids like to get together with friends to make TikTok videos.

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And just as good old-fashioned billboards or organic social media campaigns can often lead to an eventual increase in brand awareness and then conversions, having a solid TikTok plan could as well.īe patient and creative, and don't worry about being polished.A BETTER Way Are you living in a social media bubble? Here's how to burst it TikTok can be a creative, social outlet This is a space to sell your brand, whether personal or not. Plan out what you're going to do (as much as you can), and try to be relevant, funny and interesting. This is a very large undertaking, so don't jump into it half-heartedly.

Keep the normal marketing tricks in mind (people respond better to faces human minds remember something after seeing is seven times brighter is better), but otherwise, if you find out, let me know. This space is not saturated yet, so the more quality shots you take, the better your chances are that something will 'stick.' The platform is new enough that I genuinely am not sure how some content becomes viral over others. Some of the easier video presets have been picked up by politicians-it's not difficult to do once you understand how it works. Yet here he is, having a new moment on TikTok. The content he creates for TikTok is hilarious, but also not what most would expect from the former game show host. A really odd example of this is Howie Mandel. Traditional marketing won't work here (and it'll kind of ruin it). The most challenging part is opening your mind to your most creative, childish self. Next, start saving specific tracks to your 'favorites' so you can use them again later when you get a creative moment. The strangest things go viral, and it's difficult to assert the culture of this app without being fully immersed in it.

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So what do you do?įirst, download TikTok, and spend a few hours just watching everything, which won't be very difficult to do at all. With all the major advertising streams being replaced in one way or another by the internet, your digital marketing strategy has to change too. If TikTok withstands the test of time, this app could be the future for marketing to those born after millennials, which will, of course, become those with disposable income soon. This means they will be infinitely harder to market to. As marketing develops with Gen Z, we're seeing that this generation prefers to disclose less, heavily curate more and be very particular about crafting their social personas. This space was not originally made for brands.

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